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Financial Services

Global Chair, Financial Services Sector: Deidre H. Campbell

In a time where the industry is facing societal and economic uncertainty, regulatory upheaval and unprecedented innovation, Edelman partners with financial services companies around the world to help them navigate an increasingly crowded, cross-border marketplace to evolve their brand positioning and communications in a way that fosters reputation and credibility.

Edelman counsels companies on engaging with employees, customers, communities and shareholders by leveraging the vast resources now available for micro-targeting and message penetration. We commit to understanding the challenges of our financial services clients and then following through with actionable insights, while annually studying the state of trust within the financial services industry. With deep insights and creative thinking, we guide clients as they chart the path toward reaching their goals among their own constituencies, as aligned to their business objectives.

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