Business-to-Business Communication
Our experienced business-to-business teams leverage the relationships central to your business value.
Food & Beverage
Global Chair, Food & Beverage Sector: Tish Van Dyke
We are a globally connected, cross-practice, cross-specialty team of experts that understand and operate in the multifaceted food and beverage environment, allowing our clients to build and maintain their license to operate, license to lead and, ultimately, their market share.
Our sector network is made up of more than 250 professionals, including public affairs and corporate reputation experts, agricultural policy and issues specialists and brand and commodity marketers. Former chefs, registered dietitians and culinary marketers are also at the core of our food and beverage offering.
We are on the front lines of navigating today’s most pressing issues – the obesity epidemic, nutrition labeling, marketing to children, labor, animal health, food safety, nutrition policy, food insecurity and the evolution of modern-day farming, fisheries and food processing. Our work spans the food spectrum, and everything we do is informed by the insights gleaned through our proprietary intellectual property – the Edelman Trust Barometer Food and Beverage sub-study, Field-to-Fork and America’s Kitchens.
Read moreExpertise & Intellectual Property
Digital
Our approach centers on listening with new intelligence to help brands meaningfully engage with people online.
Food and Beverage Trends in a Transformative Time
After months of crunching data, observing the marketplace, gathering insights and collaborating with Mintel, we released Edelman’s “16 Global Food & Beverage Trends for 2016.”
Public Affairs
We provide clients with the insights needed to shape policy at the global level – while navigating the intricacies of local governments.
brandshare 2014
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.
Consumer Health & Wellness
In a global and connected society, health is no longer something to “fix” – it’s something to encourage.
Executive Positioning
As the shift from a shareholder to stakeholder society continues, we help business leaders meet the evolving expectations of an ever-widening range of audiences.
Field to Fork
A new study shows consumers feel America’s approach to food production is on the wrong track.
2016 Edelman TRUST BAROMETER
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.
Employee Engagement
A company’s employees are not only its greatest asset but also among its most trusted sources of information.
2014 Edelman Trust Barometer
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
Innovation and the EARNED BRAND
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.
Blog Posts
Of Stables, Tables and Tablets: New Technologies for Modern Hunters and Gatherers
The 2016 International Green Week in Berlin was a demonstration of the diversity of products and attitudes, as well as the richness and innovative power of food and farming worldwide.
Food and Beverage Trends in a Transformative Time
After months of crunching data, observing the marketplace, gathering insights and collaborating with Mintel, we released Edelman’s “16 Global Food & Beverage Trends for 2016.”
What’s New in Food?
It’s clear that food has shifted from simply sustenance to a convergence of health, technology, innovation, policy, culture, convenience and creativity.
How the New Nutrition Facts Label Impacts the Food Industry
Committed to encouraging healthy choices, the Obama administration initiated a multi-year process to update the Nutrition Facts Label for the first time in a 24 years.
A Day in the Life: Alexis, Account Supervisor, San Francisco
Alexis combines her passion for food with her PR training as an account supervisor on the Consumer team. Here's a day in her life at Edelman San Francisco.
Multinational Beverage Corporation - Global Corporate Reputation
Challenge: Edelman and StrategyOne were commissioned to develop and implement a long-term global corporate reputation campaign in order to better communicate the client’s positive and progressive activities to external stakeholders. Research: In order to inform Edelman’s communications efforts and to provide the client with rich insights regarding audience perceptions and expectations,...