The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
Food & Beverage
Global Chair, Food & Beverage Sector: Tish Van Dyke
We are a globally connected, cross-practice, cross-specialty team of experts that understand and operate in the multifaceted food and beverage environment, allowing our clients to build and maintain their license to operate, license to lead and, ultimately, their market share.
Our sector network is made up of more than 250 professionals, including public affairs and corporate reputation experts, agricultural policy and issues specialists and brand and commodity marketers. Former chefs, registered dietitians and culinary marketers are also at the core of our food and beverage offering.
We are on the front lines of navigating today’s most pressing issues – the obesity epidemic, nutrition labeling, marketing to children, labor, animal health, food safety, nutrition policy, food insecurity and the evolution of modern-day farming, fisheries and food processing. Our work spans the food spectrum, and everything we do is informed by the insights gleaned through our proprietary intellectual property – the Edelman Trust Barometer Food and Beverage sub-study, Field-to-Fork and America’s Kitchens.
Food holds a complex place in our lives. It’s fuel, nourishment, connection with others and a badge that says something about who we are, where we came from and what we believe. It’s emotional and rational, personal and public.
From seeds to harvesting, distribution centers to grocery stores and pantries to dinner tables, food is a daily decision central to our traditions, cultures and personal beliefs and politics. At the same time, never before have we seen such variety and options available to us and our food and beverage clients are representative of the diversity found within the food and beverage supply chain.
Our global marketplace means flavors and trends travel quickly across cultures and geographies. But so do issues and threats. Public health, the environment, economics and business overlap and intersect with issues, policy and marketing to shape our view and relationship with food and beverage. Helping our clients navigate the complexities of the food landscape and engage in meaningful ways that resonate with multiple stakeholders is what we do every day.Read less
Expertise & Intellectual Property
We are staring down a business world that can increasingly be described as tumultuous and transformative, consumer-driven and multidimensional, and fundamentally interconnected.
Edelman's second-annual Innovation and the Earned Brand study was released at the Cannes Lions and explores consumers relationships with brands.
Despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming that resonates across the organization.
The 2016 International Green Week in Berlin was a demonstration of the diversity of products and attitudes, as well as the richness and innovative power of food and farming worldwide.
Kimberly McAndrews grew up in a multi-generation American farm family. She couldn’t define “foodie” or “GMO,” but could identify every vegetable in our backyard garden.
It’s clear that food has shifted from simply sustenance to a convergence of health, technology, innovation, policy, culture, convenience and creativity.
Millennials are multifaceted and often make food choices at odds with their values. Check out a snapshot of the contradictions between how Millennials strive to eat – and how they actually eat – and learn how to engage them.
It should be clear to all of us that we are in a period of change that is unprecedented in its impact on consumers and brands, that is to say, we have gone beyond disruptive change to discontinuous change.