The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
Global Chair, Health Sector: Kym White
Our 600+ health specialists around the world stay at the leading edge of critical medical, science, business and societal issues and use multiple channels to help our clients tell their stories, build trust-based relationships and inspire action. We bring to bear a nuanced understanding that health is everyone’s business and that companies, governments, institutions and individuals are shifting their perceptions of health – from the absence of illness to something that should be developed, maintained and continually improved.
As the healthcare landscape rapidly evolves, Edelman offers our clients industry-leading communications solutions that are rooted in our deep knowledge of the health sector. Our expertise in communications is equal to our expertise in the health industry. Our health specialists are intimately familiar with a host of medical, scientific, business, policy and societal issues – and complemented by our colleagues with equally deep expertise in marketing, public affairs, corporate reputation, digital, issues management and research, just for starters. Underpinning all of these capabilities is a strong desire to help our clients show up differently and ensure that their contributions to health stand out from the competition.
Edelman clients represent virtually all aspects of the health sector – pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others – and this diversity of experience ensures a big picture view on health. Whether it’s helping to navigate a rare disease state, make sense of a new policy or clearly articulate a product’s value proposition, our experience and diversity of talent equips us to deliver real business results to our clients. We are constantly exploring new communication channels in the pursuit of telling our clients’ stories in new and innovative ways that resonate with the wide array of stakeholders who collectively determine the success of a product, idea or enterprise. We believe our health sector and communications expertise, combined with our firm’s independence, collectively drive our success in making an impact for Edelman clients.Read less
Expertise & Intellectual Property
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, healthcare is near the bottom with a trust score of 61.
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There were two thematic takeaways from the Health Lion’s awards: Making diseases more three-dimensional and relatable, and giving creative voice to previously seemingly unmentionable conditions.
Times have changed. Gone are the days when C-suite executives could function hidden away in the boardroom.Today we expect them to be a social executive.