The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, healthcare is near the bottom with a trust score of 61.
Global Chair, Health Sector: Kym White
Our 600+ health specialists around the world stay at the leading edge of critical medical, science, business and societal issues and use multiple channels to help our clients tell their stories, build trust-based relationships and inspire action. We bring to bear a nuanced understanding that health is everyone’s business and that companies, governments, institutions and individuals are shifting their perceptions of health – from the absence of illness to something that should be developed, maintained and continually improved.
As the healthcare landscape rapidly evolves, Edelman offers our clients industry-leading communications solutions that are rooted in our deep knowledge of the health sector. Our expertise in communications is equal to our expertise in the health industry. Our health specialists are intimately familiar with a host of medical, scientific, business, policy and societal issues – and complemented by our colleagues with equally deep expertise in marketing, public affairs, corporate reputation, digital, issues management and research, just for starters. Underpinning all of these capabilities is a strong desire to help our clients show up differently and ensure that their contributions to health stand out from the competition.
Edelman clients represent virtually all aspects of the health sector – pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others – and this diversity of experience ensures a big picture view on health. Whether it’s helping to navigate a rare disease state, make sense of a new policy or clearly articulate a product’s value proposition, our experience and diversity of talent equips us to deliver real business results to our clients. We are constantly exploring new communication channels in the pursuit of telling our clients’ stories in new and innovative ways that resonate with the wide array of stakeholders who collectively determine the success of a product, idea or enterprise. We believe our health sector and communications expertise, combined with our firm’s independence, collectively drive our success in making an impact for Edelman clients.Read less
Expertise & Intellectual Property
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.
Our approach centers on listening with new intelligence to help brands meaningfully engage with people online.
A company’s employees are not only its greatest asset but also among its most trusted sources of information.
We deploy public engagement to help improve public health.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.
This year’s survey found that today’s healthcare professionals (HCPs) are turning to the Internet to empower patients with information while also using the Internet to strengthen their professional network.
The Cannes Health Lions awards showcase some of the most interesting and innovative Rx and Consumer health campaigns of the past year.
There were two thematic takeaways from the Health Lion’s awards: Making diseases more three-dimensional and relatable, and giving creative voice to previously seemingly unmentionable conditions.
Times have changed. Gone are the days when C-suite executives could function hidden away in the boardroom.Today we expect them to be a social executive.
In the U.S., people trust healthcare less than nearly all other industries — with healthcare leading only over financial services in levels of public trust.
As Western markets stagnate or decline, the combination of scale and economic growth makes Asia’s developing markets some of the hottest targets for multinational healthcare companies.
Companies are using 3D scans to custom-grow bone replacements for patients. At least one man already had a custom 3D printed vertebra implanted to treat a tumor in a particularly hard-to-reach location.
Edelman is a sponsor of BIO’s California Pavilion and will be convening a panel discussion with biotech leaders about the rise of trust inequality in the healthcare sector and its impact, both current and potential, on biotech leadership.
While diversity was a striking element of this year’s WIRED Health conference, there were also similarities in the themes that emerged, with much discussion on the power of collaboration and the ever-evolving intersection of analogue and digital.
Things were different at SXSW this year. There was no major platform unveiled, unlike in years past (i.e., Twitter in ’07, Foursquare in ’09 and Meerkat in ’15). Instead, existing platforms and technologies grew up and people got real.