The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, healthcare is near the bottom with a trust score of 61.
Global Chair, Health Sector: Kym White
Our 600+ health specialists around the world stay at the leading edge of critical medical, science, business and societal issues and use multiple channels to help our clients tell their stories, build trust-based relationships and inspire action. We bring to bear a nuanced understanding that health is everyone’s business and that companies, governments, institutions and individuals are shifting their perceptions of health – from the absence of illness to something that should be developed, maintained and continually improved.
As the healthcare landscape rapidly evolves, Edelman offers our clients industry-leading communications solutions that are rooted in our deep knowledge of the health sector. Our expertise in communications is equal to our expertise in the health industry. Our health specialists are intimately familiar with a host of medical, scientific, business, policy and societal issues – and complemented by our colleagues with equally deep expertise in marketing, public affairs, corporate reputation, digital, issues management and research, just for starters. Underpinning all of these capabilities is a strong desire to help our clients show up differently and ensure that their contributions to health stand out from the competition.
Edelman clients represent virtually all aspects of the health sector – pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others – and this diversity of experience ensures a big picture view on health. Whether it’s helping to navigate a rare disease state, make sense of a new policy or clearly articulate a product’s value proposition, our experience and diversity of talent equips us to deliver real business results to our clients. We are constantly exploring new communication channels in the pursuit of telling our clients’ stories in new and innovative ways that resonate with the wide array of stakeholders who collectively determine the success of a product, idea or enterprise. We believe our health sector and communications expertise, combined with our firm’s independence, collectively drive our success in making an impact for Edelman clients.Read less
Expertise & Intellectual Property
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.
Our approach centers on listening with new intelligence to help brands meaningfully engage with people online.
A company’s employees are not only its greatest asset but also among its most trusted sources of information.
We deploy public engagement to help improve public health.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.
This year’s survey found that today’s healthcare professionals (HCPs) are turning to the Internet to empower patients with information while also using the Internet to strengthen their professional network.
Companies are using 3D scans to custom-grow bone replacements for patients. At least one man already had a custom 3D printed vertebra implanted to treat a tumor in a particularly hard-to-reach location.
While diversity was a striking element of this year’s WIRED Health conference, there were also similarities in the themes that emerged, with much discussion on the power of collaboration and the ever-evolving intersection of analogue and digital.
Things were different at SXSW this year. There was no major platform unveiled, unlike in years past (i.e., Twitter in ’07, Foursquare in ’09 and Meerkat in ’15). Instead, existing platforms and technologies grew up and people got real.
With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.
On the heels of the biggest year for healthcare M&A in years, the annual JP Morgan Healthcare Conference is poised to kick off 2016 with a myriad of companies showcasing their pipelines, portfolios and approaches to industry challenges in San Francisco next week.
It was a strange feeling waking up in Paris on November 14, 2015 to the sounds of never-ending sirens and a city lined with local police officials and members of the military.
Edelman Chicago hosted its first Wellness Salon to take a deeper look at the opportunities companies and brands have to play a role in helping consumers achieve a sense of well-being at all ages.
Current trends in health system partnerships and other provider-side ventures taking place in today’s rapidly evolving healthcare landscape were the key topics of a panel discussion hosted by Edelman and Juniper Advisory at the Edelman office in Washington, D.C.