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Metals & Industrial Equipment

Capital Goods

Whether you are manufacturing equipment for business customers or mining materials for global development, your industry is undergoing dramatic global change. We bring Edelman’s global network, insight-driven strategies and unerring focus on building business value to help you manage this change.

We know you’re facing dynamic and evolving customer needs, relationships stretched by geography and technology, and reputations at risk of trust-breaking events from within and outside your walls. Edelman helps clients not only manage, but take advantage of the opportunities inherent in this shifting global marketplace. This ability to leverage the relationship-oriented nature of B-to-B differentiates us, whether we’re guiding your sales force to use the perfect sales driver language, courting analysts for positive reviews, leveraging trade show events, or communicating your value throughout commodity price fluctuations.

The risks and needs within heavy industry and manufacturing-focused organizations require a broad range of communications care across the globe. Edelman’s global B-to-B team provides:

  • Marketing services to open and maintain competitive advantage, from lead generation to customer loyalty programs, from facilitating customers’ online searches to introducing your brand into new vertical markets.
  • Reputation and risk services such as crisis preparedness, public affairs and financial communications involving key global stakeholders. We can help inoculate your brand from risk and actively build trust in your organization and supply chain.
  • Deep, foundational corporate communications, from highlighting green supply chain practices and promoting social goodwill efforts, to helping align your labor force with the corporate vision.

To discuss your B-to-B needs, including our metals, industrial and agricultural equipment experience, please contact:

Amanda Goh or Sonny Shen in Asia Pacific, Middle East & Africa

Matthew Vander Laan in the U.S.

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