A data driven study into privacy, prediction and personalisation by Edelman & The University of Cambridge Psychometrics Centre
Global Director of Sectors: Kym White
Technology touches every aspect of our lives. It drives many of the world’s greatest innovations. Some companies invent, while others sell. Some use technology to disrupt other industries, creating unprecedented growth and valuation. But nearly all companies face technological issues and complexities.
Edelman Technology views the world through multiple lenses: We help tech companies build their brands and reputation. We assist them in marketing their products, differentiating them within their fields – finance, energy, media, health, education and more. And we help companies evolve their business, promote their vision and protect their reputation as they grow.
Across every industry that technology touches and shapes, we provide insights and develop creative strategies that help companies adapt to the changing tech landscape and communicate widely and effectively.
The phenomenal advancement in technology of recent years, from mobility and cloud computing to the Internet of Things, is igniting discovery and innovation on a global scale. This is creating new classes of companies and unprecedented business models, while shaking up and energizing every industry sector, from financial to energy, health, transportation, education and agriculture.
Such relentless change presents new opportunities and new challenges for organizations of all kinds. In the face of uncertainty, companies must:
• Build brands and rise above market noise with meaningful stories that resonate.
• Create and sustain communities based on respect and trust with their stakeholders.
• Develop employees, partners, developers, analysts and enthusiasts as influencers.
• Attract and retain top talent.
• Address the complexities of working across geo-political boundaries and respecting the expectations of different cultures.
From hot challenger start-ups to dominating category leaders, Edelman helps our clients capitalize on change and navigate market complexity to grow and thrive. Our deep knowledge of tech spans more than 450 practitioners in nearly 30 countries across every sub-sector:
• Clean Tech/Clean Energy
• Consumer Tech
• Data Security & Privacy
• Education Tech
• Enterprise Software
• Financial Tech
• Internet of Things
When combined with our expertise in adjacent sectors, such as energy, health and financial services, and with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis, we stand alone in the knowledge and capability we can bring to the game, anywhere in the world.
We’re the team that launched Xbox and helped it grow into a pop culture icon with the launch of Kinect for Xbox 360 a decade later. We helped engineer the Adobe “Create” campaign and steer it through a host of digital and media channels. We’ve helped Samsung build a global reputation with staying power, and we’ve launched hundreds and hundreds of start-ups in just about every known sub-sector of technology. We develop 360-degree solutions that target everyone from policy makers to partners, shareholders to customers.
Choosing the right communications marketing partner in this environment of radical change is essential. The most successful organizations will be driven by a new understanding of trust, complex relationships and narrative manifest as meaningful story. This is true nowhere as much as in technology communications, where Edelman has earned the license to lead.Read less
Expertise & Intellectual Property
Within the institution of global business, things look especially bright for the Tech sector. Of the eight industry sectors included in the Edelman Trust Barometer, Technology continues to dominate.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.
I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.
For any business looking to influence its presence in search engines there are two options available, paid and organic search.
One can hardly consume the news today without a fresh example of a technology company at odds with a government agency or a regulator
Hacking Medicine Institute challenges our current hacking lexicon by bringing together designers, engineers, business executives and medical professionals, in order to create meaningful health and wellness solutions, powering ideation.
If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.
When you hear the word “technology,” Chicago is likely not one of the cities that comes to mind. In fact, despite the tremendous progress that has been made over the past ten years the reputation of Chicago technology continues to lag behind the coasts.
Phil Gomes shares insight on his exploration of blockchain technology for corporate communications.