The travel landscape continues to evolve with a new breed of traveler focused highly on technology for everything from researching and booking a trip to participating and sharing their travel experiences. These changes have led to online travel agencies, websites, mobile applications and travel aggregators all fighting for travelers’ attention and dollars.
We bring to the travel arena a deep and wide network of media relationships and extensive industry contacts that enable us to anticipate trends, and appeal to travelers in the increasingly complex media landscape in which we operate. We bring vast resources to bear in consumer marketing, digital, traditional and online media services, crisis communications and entertainment integration to help companies solve marketing challenges.
We created a high-traffic consumer engagement in Times Square to help Brazil Tourism introduce a new way to entice Americans to visit the country via a mobile video game called Brazil Quest. For Belize, we recently conducted training for its local hospitality community on the importance of digital marketing and launched a new consumer website that enables the tourism authority to generate sales leads to the hotels.
For one of the world’s largest global hotel companies, we has employed everything from flash mobs to Facebook in our extensive programming as the brand agency of record for both traditional and social media. To mark the launch of LAN’s Only in South America campaign, we created a program where the airline surprised diners at a popular nuevo latino restaurant with tickets to fly anywhere in South America. The event received tremendous social media pickup and Inc Magazine recognized it as one of the top 10 PR stunts of 2011.
Our deep industry connections mean we’re called during times of crisis as well. We worked with media in conjunction with US Air when one of its planes landed in the Hudson River, and following the tragic crash of an Air France jet off the coast of Brazil.
Our travel & hospitality offering has a strategic combination of expertise in consumer branding, digital innovation and media savvy within the travel landscape. Our global team of tourism experts draws from the worldwide reach and resources of the Edelman network, and delivers it with a boutique service ethic and dedication to clients. Clients include local and international destinations, hospitality brands, airlines, iconic attractions, cruise lines, online tourism providers and industry organizations.
For more information about our capabilities in travel & hospitality, please contact Michelle Hutton.