Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and UK to include Brazil, China, Germany, India, Korea and Turkey.
The infographic below illustrates the key findings of the Global Entertainment Study. The bottom line is that entertainment is changing – around the world, people want an immersive and interactive entertainment experience, with the emerging markets leading the trend. People are as likely to socialize about their entertainment as they are about their personal lives. Online entertainment creates a global link, so brands can use visual storytelling to connect with consumers around the world on a deeper level.
Learn more about the 2013 Global Entertainment Study.
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