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Edelman

2011 Capital Staffers Index

Capital Staffers Detail

The expanded 2011 Capital Staffers Index is the third annual global study that analyzes trends in global public affairs and communications based on interviews with over 500 senior staffers (legislative directors and above) from cities in 11 different countries around the world, including Washington, D.C., Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brazil.

Although traditional public affairs components, such as grassroots outreach and fact-based messaging, remain critical to advocacy success, the results also demonstrate a meteoric rise in social media channels in shaping and influencing policy worldwide over the past year.

Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology, which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.

View the below deck for more information.

Global Deck: 2011 Capital Staffers Index from Edelman Insights
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