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The State of Trust

The 2012 Edelman Trust Barometer sees an unprecedented nine-point global decline in trust in government. There is still a yawning trust gap for business. While traditional media sources are still the most trusted, the diversification of trusted media sources continues. In fact, social media, which consists of social networking sites, content-sharing sites, blogs, and microblogging sites, saw the biggest percentage increase in trust among media sources. And for the fifth year in a row, NGOs are the most trusted institution in the world.

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