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Edelman

Social Media Surges as Skepticism Rises

Social media, which consists of social networking sites, content-sharing sites, blogs and microblogging sites, saw the biggest percentage increase (75 percent) in trust among media sources. Online multiple sources, made up of search engines and news/RSS feeds also saw a jump of 18 percent.

This year’s Barometer once again looked at the number of times people need to hear something to believe it.  Against the backdrop of increased skepticism, 63 percent say between three and five times, which represents a four-point uptick over last year.  In Japan, which now sits second from the bottom of the Trust Index, the number is 82 percent.

Full results from the 2012 Edelman Trust Barometer are available by reading the Executive Summary or the Global Results Presentation.

Additional insights can be found by visiting the following sections of the site: The State of TrustTrust In InstitutionsThe Path Forward.

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