America’s Kitchens

Redefining Roles and Values

More moms are working outside the home. More dads are taking on household chores. As the “modern family” dynamic changes, new roles, new rules and new traditions are emerging when it comes to how households shop, cook and eat. To better understand food attitudes and behaviors of both moms and dads and their impact on food and beverage purchases, Edelman Berland and the Edelman Food Sector conducted a proprietary study of dual parent households. The study uncovers the shared values, experiences and tools that food and beverage organizations can tap to engage their consumer audiences in new and meaningful ways.

View the items below, and the press release, to learn more.

Socialization of Food EDELMAN

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