AsiaNext offers an in-depth understanding of the different subsets of Asian consumers and the nuances that exist. Driven by research and testimonials, AsiaNext gives brands a view into consumer behaviors and trends in this influential and dynamic region of the world.

AsiaNext is an Edelman-authored thought piece that explores the unique circumstances, needs and desires of different consumers throughout Asia. While certainly not a definitive study, AsiaNext is meant to offer a broad but uniquely honest and personal look at these consumers to, in turn, inspire exploration of the subsets of consumers that matter most to our clients.

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