Data Security & Privacy

In the wake of several high profile data breaches and privacy incidents, a new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” reveals that concerns about data security and privacy are impacting what people buy and which companies they do business with. Data security and privacy are also pressing matters of public policy, with leaders from around the world demanding enhanced protections. From the Obama Administration’s call for a Privacy Bill of Rights to the European Commission’s proposal of new comprehensive rules for the protection of personal data and the Asia Pacific Economic Cooperative’s development of a new privacy framework, businesses now face more scrutiny on these issues than ever before.

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Privacy & Security: The New Drivers of Brand, Reputation and Action from Edelman Insights
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