Digital Brand Index (DBI)

Since 2009, the Asia Pacific Digital Brand Index (DBI) has monitored for trends amongst key technology brands from the following categories: Alternative Energy, Consumer Electronics, Internet, IT and Technology, Mobile and Telecommunications and Software. Across China, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, the DBI examines 6.5 million online conversations across more than 21,000 popular online channels, including influential blogs, micro blogs, forums and online news outlets.

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