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MATTER Brand Engagement

MATTER’s Brand Engagement in the Era of Social Entertainment survey explores consumer perceptions about the value and power of branded entertainment as a medium through which to engage and mobilize audiences. The 2012 study found that perceived consumer value in branded entertainment exists for more than one-third of U.S. respondents (34 percent overall; 52 percent of adults 18-34). The online consumer survey is an adjunct to Edelman’s Value & Engagement in the Era of Social Entertainment and Second Screens survey.

View the below deck for more information.

MATTER 2012 Brand Engagement in the Era of Social Entertainment from Edelman Insights
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