Our Value & Engagement in the Era of Social Entertainment and Second Screens study examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing. Our sixth annual study found that perceived consumer value in the entertainment industry is at a three-year high. Respondents increasingly see the most value in social networking sites, and over half are turning to their laptop computers to watch entertainment programs. Personal enjoyment and visual and sound quality remain the top drivers of entertainment, and nearly half of those surveyed are willing to watch advertisements in exchange for free entertainment.
Value & Engagement Study 2012
Edelman represents several companies in the media and entertainment space, some of which are included in this research.