Corporate Marketing Clippings

VOD With Ads or Ask Consumers to Pay?

Thu, 10 May 2007 21:46:00 GMT

LAS VEGAS (AdAge.com) -- While the broadcast networks begin wrestling with how to handle new commercial-ratings data next week, the cable side of the table is still experimenting with all the ways to distribute its content. In a closing panel at the Cable Show in Las Vegas yesterday, George Bodenheimer, president of ESPN, and Patrick Esser, president-CEO of Cox Communications, discussed the heightened role video on demand will play in the next year and the new opportunities the medium can offer to advertisers.

Movie Keystroke Cops

Thu, 10 May 2007 05:00:00 GMT

Some of Hollywood's more aggressive lawyers are learning a painful lesson: The Web doesn't have a delete key.

How Weather.com Grew Into Web Giant

Tue, 8 May 2007 19:09:00 GMT

NEW YORK (AdAge.com) -- In 1994, an employee in the Weather Channel's IT department thought it would be cool to have an e-mail that ended up in "weather.com", so he snapped up the domain name. He probably didn't imagine that at the height of the web 2.0 it would be the eighth-most-visited media site on the internet.