Dos Equis: Turning a “Cinco de Lemma” Into an Opportunity with Dos de Mayo

With Cinco de Mayo falling on Sunday, the least appealing day for a celebration of this magnitude, Dos Equis flipped the script and gave fans the party they deserved with a 360 PR-campaign that moved the holiday back three days to May 2, or “Dos de Mayo.”

The campaign resulted in true engagement: Dos Equis was crowned “Twitter’s most talked about beer brand during Cinco de Mayo” (Expion research), millions of PR impressions were generated and sales spiked according to Nielsen, which showed a 12.4 percent jump for the brand in retail channels vs. 2012 without the campaign.

Dos Equis

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.