To recognize Microsoft’s first million Facebook fans, the company turned to Edelman Digital to create a one-of-a-kind social media app to celebrate its community.
Edelman wanted to help Microsoft give its Facebook fans a highly personalized social experience that put them at the center. The app, A Year in the Like, took users on a two-part multimedia journey through their past year on Facebook, as seen through the eyes of friends and family.
The app started with the journey — an interactive road trip that pulled together the most popular status updates, photos and videos the user posted in the past year. The user’s screen was filled with content from these postings, along with all of the related comments. A single click brought fans back into the stream, where they could click another comment. It was the ultimate box of chocolates… and highly addictive.
The second component was the movie — a short-film generator, which compiled a fan’s most memorable moments from the last 365 days and choreographed them to music. Users could even curate custom movies using a variety of filters, co-starring specific Facebook friends and featuring different kinds of content, making each movie special and unique.
In just the first month, the app attracted 120,000 visits, with 100,000 unique visitors and 250,000 page views.