One of the things my team publishes every week is The Friday Five: a short email to Edelman's global staff that features five tips on an a new technology, emerging trend or hot topic in the news. This week's post, from Friday Five's editor Allie Osmar, revisits the subject of ethics in communication; specifically, as they relate to online reviews. What happens when companies intentionally create deceptive messages online? This practice has been around for years and has sprouted a variety of pejorative terms, including sockpuppeting and astroturfing. In many cases, the culprits are caught and called out by attentive online citizens. Here are a few examples of companies that were called out for going astray on the ethics of online reviews.
If you use an RSS reader, you can subscribe to a feed of all future entries tagged 'astroturfing'. [What is this?]
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