Everyone has a story, a friend, a relative – everyone knows someone who has had or is fighting cancer. Three friends from high school had it, one of whom works in the office next to mine. Another colleague just learned...
In my role as Director of Insights for Edelman Digital I am writing monthly white papers for clients on key trends. Sometimes we will release these broadly. For the first one, I drew on members of the Edelman team, as well as third party research, to highlight five digital trends to watch for 2009. Each includes specific recommended actions.
Continuing on from yesterday's post: The brands that stand for something will outperform the brands that either stand for nothing, or worse, try to fake it by aligning themselves with an otherwise noble cause. Good Purpose is good business. If I had anything to say about it, Good Purpose would become an anchor – if not THE anchor – of every client’s plan.
I’m not smart enough to say what will happen in 2009, but here’s what Pete Blackshaw, Charlene Li and Peter Kim have to say about it. Once I read their posts, I figured I’d go a slightly different path and talk about 9 things I’d like to see happen next year. Here they are:
Peter Kim's post this morning really hit home. In it, he asks if -- as most communities do when its residents need them -- we're prepared to help those of us who may get laid off, RIFFed, etc. Peter's "live case" is Warren Sukernek -- whom I first met at a WOMMA event in Las Vegas in November 2007.
Jeremy Liew asked a simple question in his WSJ story on Friday: Will the Recession Kill Web 2.0?. The short answer is no. Mr. Liew then went on to relate the future success (or failure) of myriad Web 2.0 start ups to their ability to monetize their sites or applications through advertising.
Business books are funny things. Most are founded in a good idea, but then that idea gets re-told in marginally different ways an average of four times per chapter for an average of thirteen chapters per book. That said, I've...
If you follow me on Twitter, you're well aware that I personally lay the blame for a lot of what's going on in the economy and on Wall Street on insatiable greed... I need / give me more, now, faster......
The first line of questioning after I deliver a presentation on the changing communications landscape typically goes something like this: We’re not set up to operate like this. How do I get started? How do I get “Legal” to...
I got a call from the University of Missouri Journalism School, my alma mater, reminding me of the 100th anniversary celebration this year. Founded in 1908, Missouri was the world’s first journalism school and is still regarded as one of...
I am absolutely thrilled to announce that we’ve just acquired Spook Media, a top London-based digital agency with expertise in Web strategy, design and production, search, online marketing, mobile communications and content development. Their clients include Seiko, British Motor Show, ExCel Exhibition Centre and Fashion Targets Breast Cancer, among others.
Great piece by Jeff Welch in Ad Age entitled Authenticity -- Whatever That Means -- Is Our Only Hope. Here's a snippet:
My Sunday Los Angeles Times arrived with a sticker on the front page advertising home foreclosure auctions – a struggling industry trying to reach people via a dying medium. As ironies go, this was a keeper....
I just finished watching Shut Up And Sing. It's a documentary about all the Dixie Chicks went through after saying 15 words on a London stage on the eve of the Iraq war.
I’m off to Brussels on Thursday to attend Euroblog 2008 – a summit that Edelman is co-hosting with Euprera for 100 or so leading PR, marketing and communications academics from across Europe. Our message is simple: we need academia to embrace the need to change.
Our USP / point-of-difference at Edelman Digital can be summed up in two words: Authentic Communications. Frankly, getting to those two words was the easy part; delivering on that promise is anything but. That said, it is what we will strive to acheive for every client, every day. To help guide us along the way, we've crafted a set of principles, which I humbly submit to the community for comment and improvement. At Edelman Digital, we strive to create Authentic Communications that are:
God grant me the serenity to accept the blogs I cannot change; Courage to join...
I was chatting with Adam Schokora from our Shanghai office over dinner last night. Seems we’re both Dead heads – folks a generation apart in age, yet we share a love for the Grateful Dead. We pretty much agreed that most of the Dead’s studio work was uninspired; they came alive when they were on stage playing for their faithful. I probably saw somewhere between 50 – 75 shows. My first was in February 1974 at Winterland in San Francisco...
For the past five years, anyone in the communications business has been busy trying to identify and connect with the 10% of their stakeholders that my friend Ed Keller and his co-author, Jon Berry call The Influentials. Their arguments make sense: if you engage those who do the influencing, it stands to reason that others will be influenced by what they have to say. Or does it? Fast forward to last September...
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