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» Edelman acknowledgement on Wal-Mart comes up a little short from LexBlog Blog
Though Steve Rubel and Dick Edelman have responded on the Wal-Mart affair, something leaves me feeling hollow. Dick acknowledged their error in failing to be transparent about the identity of the two bloggers from the outset. He said Edelman was... [Read More]
Tracked on October 16, 2006 10:30 PM
» Edelman, Wal-Mart and what can be learned from Mike's Points
Okay, after less than a week -- an enternity to some -- Richard Edelman finally came out with a statement on the whole Wal-Marting Across America fake blog fiasco. What I found most interesting is not what Mr. Edelman posted,... [Read More]
Tracked on October 16, 2006 10:50 PM
» Edelman lives and learns from Wal-Mart from Open (finds, minds, conversations)...
So it's sorry from Richard Edelman, and it's sorry from Edelman's biggest blogger Steve Rubel about the Wal-Mart flog fandango. Having worked in consultancy for over a deacade I know the pressures and constraints around their communications on this sub... [Read More]
Tracked on October 17, 2006 12:42 AM
» Wal-Mart, Edelman & Blogs from FPRAblog
Yesterday, Richard Edelman and Steve Rubel posted comments on their respective blogs regarding Edelman's creation of a fake blog for Wal-Mart. I post this news not to provide commentary about the issue; a Technorati search on the topic will reveal... [Read More]
Tracked on October 17, 2006 1:14 PM
» Another strike for Wal-Mart media from BlogWorks
Wal-Mart may have coined a new term for Web 2.0, according to Online Media Daily, thanks to their latest PR flop: "flog." [Read More]
Tracked on October 17, 2006 4:49 PM
» Edelman screws up with duplicitous Wal-Mart blog, but it's okay? from The Intuitive Life Business Blog
I've been watching the furor around the rather interesting Walmarting Across America blog with great curiosity as it's unfolded. The blog's been running for quite a while now (though all the historical posts have been pulled down, interestingly. In a b... [Read More]
Tracked on October 19, 2006 1:55 PM
» Edelman, spuntano altri due flog from Blogs4biz
Davvero notevole. Dopo che il primo flog di Edelman è venuto alla luce, ora ne sono stati smascherati altri due. Il primo è "Working Families for Wal-Mart" blog che nato per "dare voce ai milioni di americani consapevoli del fatto che Wal-Mart fa v... [Read More]
Tracked on October 20, 2006 9:41 AM
» Edelman's Report Card from Isabel Walcott Hilborn
Certain of my friends have been asking me for input about the Wal-Mart/Edelman thing, since I consulted to Edelman last year as they were developing their Word of Mouth Marketing capacity (no, I never advised on the Wal-Mart account!). I'd [Read More]
Tracked on October 20, 2006 12:36 PM
» More Walmart Flogs Written by Edelman Employees from Search Marketing Gurus | Search Marketing Tips, Advice, Strategies
Just when we thought this was done and over with, Walmart Edelman Flogs make the front page of CNN. It makes Richard Edelman's apology a little hollow and WOMMA's acknowledgment seem like egg on their face. I stated that the apology seemed to be enough... [Read More]
Tracked on October 21, 2006 8:49 AM
» Technorati Issues Apology for Problems with Data Integrity from Strumpette
The following is an excerpt of an apology issued yesterday by Adam Hertz, Vice President of Engineering, Technorati:
A few weeks ago, Brian [Pinkerton, Director of Search] wrote a post explaining how our link counts work. One of the examples Brian [Read More]
Tracked on October 21, 2006 1:30 PM
» Reflections: Edelman, WalMart from Search Marketing Gurus | Search Marketing Tips, Advice, Strategies
The last two weeks haven't been the greatest for the Edelman PR Firm. The revelation of their client's blogs (WalMart) being fake, a term now coined as Flogs or Flogging, and recent revelation of direct Edelman employees writing in the blogs have made ... [Read More]
Tracked on October 22, 2006 1:12 PM
» Edelman Needs a PR Rep from Chris Abraham - Because the Medium is the Message
Donna Bogatin wrote a very good analysis back on October 17th that I hadn't read before. It is concise and interesting.... [Read More]
Tracked on November 4, 2006 11:22 AM
» Edelman's penance from Blog@bilities
If you've been living under a cyberrock the last few weeks, this Hugh MacLeod cartoon may be the first you've heard about the brouhaha over PR giant Edelman's creation of a flog, or fake blog, on behalf of client Wal-Mart. The agency's reputation has t... [Read More]
Tracked on November 9, 2006 10:30 AM
» Julie Rhoem Wal Mart Scandal Discussed from Marketing News - Daily Headlines
I was watching CNBC like I do everyday around 3 - 4pm (the only times I’m not hooked on caffeinated beverages) and noticed a campaign for Wal-Mart which seeks to brand the company as a high-end retailer (like that will ever happen). Hundreds of a... [Read More]
Tracked on December 9, 2006 3:49 PM