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On Monday, April 3, Richard Edelman will present the opening keynote at Hispanicize’s Chief Marketing Officer Summit. His keynote will kick off the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. His remarks will focus on the findings of this year’s Edelman Trust Barometer, which explores the opportunities for business to lead and earn trust in an era of populism; the imperatives for leaders and organizations of all kinds to develop a new model of earning trust, the state of trust among U.S. Hispanics; and why a majority of people in the region believe the system is failing them. He will also host an invitation-only reception focused on trust trends for U.S. Hispanics and creative storytelling as an powerful way to reach U.S. Hispanic audiences.

For the last 20 years, Edelman has supported its clients with Multicultural work throughout the United States and this year at Hispanicize we will be unveiling the results of our first-ever Trust Barometer findings focused solely on U.S. Hispanics. Given Edelman’s ongoing and growing commitment to multicultural audiences, this year we decided to look at what the results of the Trust Barometer might be when focused on U.S. Hispanics, and the results are fascinating.

Although we have been involved with Hispanicize and a key part of our clients’ involvement in the past, this year we are not only accompanying several clients, including United as the exclusive airline sponsor, but we are also taking on a much more visible role ourselves in several other speaking engagements throughout the week. On Wednesday, I will be representing Edelman on the U.S. Hispanic Digital Trends 2017 Town Hall and on Thursday, Carlos Correcha-Price, general manager of Edelman Miami, will join United Airlines to discuss a case study on Creating Trust through Leadership. Moreover, I have also recently been asked to emcee several activities on Thursday.

There will be a number of Edelman employees from Miami, D.C., Chicago and New York at Hispanicize this year, and at our booth (#208) we will feature information about our U.S. Hispanic Center of Excellence based in Miami as well as film Hispanicize participants’ responses to questions on the Trust Barometer and our Earned Brand consumer study. On Monday and Tuesday, Julie Biber, global director of recruitment, will participate in Hispanicize and identify potential future Edelman talent.

For more information, please e-mail EdelmanMiamiUSH@edelman.com.

We are excited about all that the next few days will bring! Stay tuned for more soon and follow @EdelmanMIA and my handle @KetyE for real-time updates from Hispanicize next week.

Kety Esquivel is a senior vice president, Edelman Miami.

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