Edelman has named Steve Slivka senior vice president, group creative director, Edelman Digital, in its Chicago office. In his new role, Slivka will lead the charge in elevating the digital creative for both content development and digital builds. He will report to David Armano, managing director, Edelman Digital, Chicago.
“Steve will be instrumental in driving our digital strategies as we define and refine our client offerings in converged media, merging social platforms with paid and earned tactics,” said Armano. “The future of digital creative content lies at the root of this overlap, and his leadership is critical to the firm as we evolve to align our clients’ strategies and tactics and craft unified creative campaigns.”
Slivka will work closely with Elizabeth Pigg, senior vice president, director of converged media services, Edelman Digital, a 12-year veteran of the firm who recently returned to the Chicago office for her newly created role. They will work to raise the creative output in digital content generation and innovation for the firm.
“Digital creative today requires a reevaluation of how content is created and delivered,” said Slivka. “Edelman holds such a respected place in PR and social that it seemed a natural fit to bring next-generation creative to life here, and by tapping into Edelman’s strong capabilities in analytics, converged media and strategy, my team will be well-positioned to deliver creative that meets the constant innovation required to exceed clients’ goals.”
Slivka joins Edelman from Mullen, a Boston-based full service integrated advertising agency, where he built the creative social-digital team at the agency’s North Carolina outpost and was responsible for creating content for clients such as Tresemmé, CSX and Honda Jet. Prior to working at Mullen, Slivka spent a decade at Leo Burnett in Chicago and also launched his own boutique agency, Colossal Squid Industries. He attended Columbia College Chicago for music composition and interactive media as well as The American Conservatory of Music.
Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.