Edelman today announced that it has hired Rupen Desai as executive vice chairman, Asia Pacific, Middle East & Africa (APACMEA) effective immediately.
Desai, the former Asia Pacific regional president for Lowe + Partners, is charged with leading Edelman’s ambition to secure and partner clients with higher-end strategic and creative-led brand work across the region. The hire follows the announcement earlier this month that Carol Potter, former executive vice chairman, APACMEA, has been appointed as CEO of Europe & CIS. Desai is based in Singapore and reports to David Brain, president and CEO, APACMEA.
“Rupen is one of the region’s most starred advertising leaders and will bring that expertise to our evolution towards our new communications marketing model,” said Brain. “His leadership and intimate understanding of what CMOs want and his long experience in the region will elevate our offer for the benefit of our clients and teams across Asia Pacific, Middle East and Africa.”
Desai is recognized as one of the best known and respected executives in Asia Pacific marketing, brands and communications with a 20-year advertising career that has spanned Mumbai, Dubai, Beirut, London, Bangkok and Singapore. For five years Desai led Lowe + Partners across the region during which time the network rose to be a top performer in both creative and effectiveness awards. In addition, he led the global teams on “Dirt is good” partnering with Unilever’s laundry teams around the world. “Dirt is good” is renowned as an effective case of creativity and purpose at work across 80 countries.
“I have been fascinated with Edelman’s unique perspective on brands with an earned core,” said Desai. “I am excited to be part of the journey where we build and partner brands that are social at heart, earned centric and intelligently promoted. I believe brands with such an earned core are essential to generate differentiation and growth, eventually becoming part of everyday culture and colloquial.”
Desai is a member of the APACMEA executive committee and will support Brain and his regional team in building out Edelman’s most diverse region.
About Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2013 Middle East, 2014 and 2016 Asia-Pacific Digital, 2015 Korean and 2016 North Asia Consultancy of the Year; Campaign’s 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 and 2016 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year. Visit www.edelman.com for more information.
For further information contact:
Regional Communications Marketing Executive, APACMEA
+852 3756 8644