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Edelman Hires Thien Thanh Nguyen as Vietnam CEO


Edelman, a leading global communications marketing firm, today announced that it has hired Thien Thanh (TT) Nguyen as CEO of AVC Edelman in Vietnam, effective immediately. Nguyen, former general manager of Publicis Vietnam, will lead Edelman’s Ho Chi Minh City office of 46 employees. She reports to Iain Twine, CEO of Edelman Southeast Asia and Australasia. Ngoc Anh Bui, former managing director of AVC Edelman, remains with Edelman in a new advisory role.

“Since the acquisition of AVC Communications in 2012, AVC Edelman has grown immensely together with its clients under the leadership of Ngoc Anh,” said Twine. “We are delighted to welcome TT, whose creative advertising experience and strategic planning leadership will maintain AVC Edelman’s top position in the Vietnam PR industry, while extending its capabilities across the entire communications marketing spectrum.”

Nguyen spent the past 14 years with Publicis Vietnam, where she served eight years as general manager. Prior to this, she worked at JWT as Planning & Account director for nearly five years. Nguyen has worked with both multinational clients such as Ford, Unilever, L’Oréal, Nestle, Heineken and Sanofi Aventis, as well as local brands Kinh Do, Diana, THP, Vinasoy and Dong A Bank.

“Media consumption in Vietnam is experiencing a transition, moving away from traditional patterns,” said Nguyen. “I believe Edelman is equipped to take on a leading role in shaping public and consumer engagement. Through smart, integrated strategy and execution, Edelman’s range of services are geared towards taking brands and companies to another level – areas I can build on and grow with my past experience. Edelman’s dedication, ethic, expertise and passion is what made this role a logical step for me, and the serious mindset to nurture, coach, train and grow talent that has deep local roots and insights are what really excite me as someone from this market.”

About Edelman APACMEA
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year.

For media inquiries, please contact:
Jason Born
Senior Manager, Regional Marketing & Owned Insights, Edelman APACMEA
+86 (21) 6193 7556

Pham Thi Ngoc Anh
Client Manager, AVC Edelman
+84 914735599

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