Edelman today announced that Chris Paul will be joining the firm as the global director of paid media. In this newly created role, Paul will be tasked with defining Edelman’s unique approach to paid media, aligning Edelman’s existing efforts, developing strategies for key accounts, incorporating paid into transmedia communication efforts and expanding capabilities globally. Paul will report to Kevin King, global practice chair for Edelman Digital, and work closely with John Clinton, who oversees the firm’s paid media strategy and serves as CEO of Edelman Canada.
Prior to joining Edelman, Paul was executive vice president, general manager for VivaKi’s Audience On Demand™ (AOD), where he oversaw the strategic vision and operations for the AOD suite of solutions. He worked closely with the core teams inside VivaKi, including: Partnerships, Ventures, Product & Solutions, Finance, Legal and the Publicis Groupe agencies.
“We are thrilled that Chris is joining Edelman. All forms of media are converging and we will need to continue leveraging paid to amplify our owned, earned and social efforts,” said King. “Chris is an innovator in the space and has proven he can adapt quickly to a rapidly changing media environment. We want to define a unique paid offer that can evolve with this new environment.”
Prior to joining VivaKi, Paul led the media team for American Express at Digitas, where he provided strategic media innovation and buying expertise as well as optimization and analysis to help drive a more data-driven approach to media. This included identifying next generation targeting technology and comprehensive enterprise re-targeting system to ensure proper channels and contacts are leveraged for more relevant conversations.
A huge proponent for incorporating leading edge media technology to marketing efforts, he is passionate about the exploration of the next generation of behavioral targeting, social and mobile platforms.
“The opportunity to join Edelman has come at the ideal time when you think about brands’ and consumers’ unprecedented connectivity, fueled by real-time digital communications,” said Paul. “Edelman’s heritage as a trusted steward of brand communications naturally supports the paid amplification of that content when it could be useful to a broader audience. Nearly all media channels, from digital out-of-home to TV, are now in play depending on the nature of the conversation.”
A six-year Publicis Groupe veteran, Paul has spent his career to date in interactive marketing, including tours with Trilogy Software, Be Free, MediaVest Digital and 24/7 Real Media, managing the spectrum of digital media vehicles for advertisers of all sizes.
He received a bachelor’s degree in Philosophy and Comparative Religion from Harvard University.
Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2013 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.
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