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Edelman Reshapes Shanghai Leadership Team


Edelman, a leading global communications marketing firm, today announced that it will reshape its Shanghai leadership team. Sonny Shen, MD of Edelman Shanghai and SVP of China, will take the role of part-time senior executive advisor to pursue new opportunities effective January 1, 2017. Jeffrey Yu, CEO of Edelman China, has been appointed interim MD of Edelman Shanghai. Alex Lam, former head of Digital Performance at Publicis China, has been hired as GM of Edelman Digital Shanghai and Guangzhou, effective immediately.

“Under Sonny’s brilliant leadership, Edelman doubled its size in just three years to become the largest office by revenue within Edelman’s Asia Pacific, Middle East and Africa regional network,” said Bob Grove, CEO of Edelman North Asia. “We look forward to drawing upon Sonny’s experience and deep expertise to consult on our existing clients and new business.”

“We are fortunate to have Sonny’s respected communications marketing counsel, which is trusted by some of the world’s leading organizations operating in China and beyond,” said Yu. “At the same time, Alex will use his leading digital experience to help us strengthen our brand offer and achieve our communications marketing vision for the benefit of our clients.”

Prior to joining Edelman, Lam was head of Digital Performance at Publicis China, and has also served at MediaCom and Optimedia China. Lam has over 10 years of experience in integrated digital advertising, including creative and communications strategy, social strategy, media planning, performance marketing and e-commerce. He has worked on clients such as Royal Bank of Scotland, Shanghai General Motors, L’Oreal, Epson (Europe) and Haier. Lam has a degree in Computer Information System Design from Kingston University, and was included in Campaign Asia-Pacific’s 2015 and 2016 “Digital A List.”

About Edelman Asia Pacific, Middle East & Africa

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2013 Middle East, 2014 and 2016 Asia-Pacific Digital, 2015 Korean and 2016 North Asia Consultancy of the Year; Campaign’s 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year. Visit for more information.

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