Edelman today announced the appointment of Laurie Hays to executive vice president, Edelman Financial Communications & Capital Markets, effective July 31. Hays, who most recently served as a partner at Brunswick Group for the past two years, comes with 30 years of experience as a top financial journalist at The Wall Street Journal and Bloomberg. Hays will help lead Edelman’s special situations capabilities in the U.S. and will provide counsel to boards and management teams on broader reputational issues. She will be based in New York and report to Lex Suvanto, global managing director of Financial Communications and Capital Markets.
“Financial communications has never been more complex and demanding, requiring sophisticated understanding of market dynamics and sound judgement,” said Suvanto. “Clients need a partner who can quickly size up events, see what’s coming next and provide clear strategic advice. Laurie has spent decades covering or overseeing corporate news stories at two of the world’s most important financial news outlets, which makes her an ideal advisor for executives operating in this kind of environment. We are thrilled to welcome Laurie to Edelman.”
“Companies face extreme pressure in today’s volatile world to boost performance in the face of rapid technology transformation while at the same time managing responsibilities to society,” said Hays. “This disruption of traditional business models requires insightful strategic planning and communication strategies. Edelman is the best in the business at helping companies create a favorable context in which to do business and I couldn’t be happier to be joining such a prominent, successful organization with a clear sense of direction.”
After leaving Bloomberg as senior executive editor in 2015, Laurie joined Brunswick, advising on mergers and acquisitions, activism defense, CEO transitions and crisis situations, working closely with CEOs, directors and their communications teams. She brings deep global perspective from overseeing global news teams and her years as a correspondent based in Moscow. She led Bloomberg’s transition to becoming the top news service in corporate coverage and produced in-depth, award winning journalism at both Bloomberg and The Wall Street Journal, where she was a deputy managing editor.
Hays is a member of the New York Economic Club, the Council on Foreign Relations and sits on the boards of The Marshall Project, and the Fuller Project, both non-profit news organizations. She also serves on the CUNY Journalism School Foundation board and the Knight Bagheot board of Columbia Journalism School. Hays holds an honors degree in American History from Harvard College.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was awarded the Grand Prix Cannes Lion for PR in 2014; six Cannes Lions in 2015; and the Grand Prix in the Titanium category in 2016. The firm was named “2016 Global Agency of the Year” by the Holmes Report; one of Advertising Age’s “Agencies to Watch” in 2014; and one of Forbes’ “14 Most Influential Agencies of 2014.” In 2015, Edelman was among Glassdoor’s “Best Places to Work” for the fifth time. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.