Edelman in Guangzhou is one of the top public relations consultancies serving South China. One of three Edelman offices that opened in the Asia Pacific region in 1992, it helped establish and solidify the firm as a major presence in the Asian public relations community.
Guangdong province, where the office is located, is the acknowledged driver of China's economic growth, accounting for 10 percent of the national GDP and 40 percent of exports. In addition, the area receives one-third of the foreign direct investment that flows into China. Within this dynamic, expanding marketplace, Edelman serves the industrial, consumer brands and health industries, offering multi-faceted practices, including corporate marketing and crisis and issues management. Clients include Watsons Personal Care Stores, OTIS Elevator and San Miguel.
Our creativity and zeal has helped clients penetrate the market, whether it’s helping to establish Watsons as the health and beauty expert in China through the introduction of “personal care,” or promoting personal hygiene products by reaching out to teens via third-party spokespersons on talk shows.
Eight dedicated professionals staff the Guangzhou office, all committed to their clients and to their community. In 2002, the staff cooperated with the Guangdong Provincial PR Association and the Guangdong International Business University to offer a series of lectures on international PR techniques.
Supported by the full resources of a global agency, the office's areas of specialization include:
- Business-to-Business Marketing
- Consumer Brands
- Corporate
- Crisis & Issues Management
- Interactive Services
- Investor Relations
- Media Services
- Meetings and Events Planning
