Fourth consecutive year of superb results for Xenical (Roche) with the 2004 "Lose Weight Win Life" Campaign. Edelman Barcelona got extraordinary media coverage results with an increase of nearly 50 percent compared with 2003 results.

Fourth consecutive year of superb results for Xenical (Roche) with the 2004 "Lose Weight Win Life" Campaign. Edelman Barcelona got extraordinary media coverage results with an increase of nearly 50 percent compared with 2003 results.

Since 1998, Edelman Barcelona has consolidated a solid PR team of 16 professionals, with a strong communications background. Positioned as a full service agency, our expertise accommodates clients that operate in various geographic, cultural, economic, and political environments and reach many different audiences. Our sterling relationship with the media, our understanding of brands and consumer behaviour, our commitment to the environment, our unique research capabilities and our pioneer online communications tools, have created a dynamic office that keeps pace with an increasingly demanding market. The added value of the team is based on the quality of its service and compelling results.

The Barcelona office features Corporate, Consumer, Health, Technology and Crisis Management teams and shares Online Communications, Public Affairs and Research programs with our Madrid colleagues. The client portfolio in Barcelona includes a number of the world's leading pharmaceutical companies, consumer and technology brands, industrial companies, as well as public institutions.

Long-term clients include Bayer, Arbora&Ausonia, Roche, Gilead Sciences, Spanish Association of Chlorine Industry, UCB Pharma, Clariant and Footlocker, among others.

Our specialized services include:

  • Brand positioning
  • Corporate Reputation
  • Media Relations
  • Crisis & Issues Management
  • Employee Communications
  • Environmental Communications
  • Health Communications
  • Marketing Communications
  • Institutional Relations
  • Internet and Viral Communications
  • NGO Relationships
  • Public Affairs
  • Research, Monitoring and Measurement
  • Support in Portugal and Latin America

    Blanca Fullana

    General Manager, Spain
    blanca.fullana@edelman.com

    Address:

    Passeig de Gracia
    86, 3ª planta
    Barcelona 08008
    Spain

    Tel: +34 93 488 1290
    Fax: +34 93 215 0767
    barcelona@edelman.com