We supported Dove's new campaign "Celebrate Real Curves," featuring normal women sized 8 to 14 selected through real casting calls , by position ing the leading skin cares specialist brand as the initiator of a trend towards more normality in advertising. We instigated a nationwide discussion on beauty stereotypes, by conducting a national survey among women and promoting it through street promotions, media and outreach to TV, print, radio and online.

The BBQ-site licence to grill, the core of the campaign, was online from May through August 2004 The excellent concept of the web site won the German Multimedia Award in the category of information/corporate communication. The program won the 2003 PR Report award for consumer marketing.

 

As one of three Edelman offices in Germany, Edelman in Hamburg specializes in consumer brand communications, delivering results-oriented programs across a range of industry sectors, such as packaged goods, food and beverage, fashion and beauty, youth marketing, consumer electronics, nutrition and health.

Edelman in Hamburg understands consumers at all of their lifestages (from kids and teens to the ever-growing senior market) and creatively taps into their key life moments. This expertise is crucial to developing strategic and dynamic public relations programs that bring a brand to life. Each program is designed to develop a relationship between the consumer and the brand, increasing both mind and market share. Clients have included leading brands - Heinz, Lavazza, Dove, Du darfst, Pedigree, Cremissimo, Chiquita, Shell, Rama, Johnnie Walker and Baileys - that recognize how an effective PR program can build value into an overall communications strategy.

Our new unit for Online Conversations is part of the global Edelman me2revolution and Interactive Solutions. Bloggers and social media experts that are well connected in the German online space help clients to build knowledge and ideas in the new Web 2.0 environment. Emerging communications trends and new ways of user involvement drive this practise to unique conversational approaches - with trend reports, conversations audits, blogger outreach or social media tours and programs including social networks.

More than 40 people work in the Hamburg office. They are known for their team approach and commitment not only to our clients but also to our community.

Edelman in Hamburg offers expertise in these areas:

  • Consumer Brands
  • Corporate Reputation
  • Crisis & Issues Management
  • Events
  • Marketing
  • Online Communications
  • Youth Communication

    Cornelia Kunze

    General Manager, Germany
    Practice Leader, Consumer, Germany
    cornelia.kunze@edelman.com

    Address:

    Medienpark Kampnagel
    Barmbeker Str. 4,
    22303 Hamburg
    Germany

    Tel: 49-40-37 47 98-0
    Fax: 49-40-37 28 80
    hamburg@edelman.com

    Edelman's Germany Site