Monthly Archives: February 2007

Showing 1 - 4 of 4 posts.

A Recurring Nightmare

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I was breezing through the Financial Times last night and there was the bombastic Robert Mugabe, President of Zimbabwe, staring me in the face again. According to the FT, the President “has pulled out all of the stops for his 83rd (birthday) bash. Thousands of children draped in scarves adorned in the president’s familiar features […]

Message in a Bottle

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On Wednesday night, I was trapped in an elevator at the Harvard Club of New York City for a half hour in very close quarters with a dozen sweating PR people. I was one of the featured speakers at an Arthur Page Society event about how PR should evolve given the rapid development of new […]

Business – Its Time to Lead

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One of the most interesting dichotomies in this year’s Edelman Trust Barometer is the rise in trust in business as an institution but the decline in trust in CEOs as spokespeople (down from 28% to 22% in the US, lower in key European markets). As I have traveled around to Silicon Valley, London, Frankfurt, Chicago, […]

The Changing Face of Trust

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For each of the past seven years, Edelman has conducted a multi-country research study seeking to understand the state of trust in institutions, the components of corporate trust rankings (nationality, industry, chief executive reputation) and the best means of building trust (media outlets, spokespeople, actions including CSR or philanthropy, local versus global). This year’s study, […]

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