Monthly Archives: March 2011

Showing 1 - 4 of 4 posts.

Winaywayna (Forever Young)

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I have just returned from a week hiking the Inca Trail, from Meskay to Machu Picchu in Peru. My family of five was joined by eight other intrepid souls, including two of my closest friends and their kids, plus my brother, his wife and brother-in-law. We are now a band of brothers (and sisters) who […]

Fighting Childhood Obesity

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I attended the Childhood Obesity Summit today at the Washington Post. It was sponsored by the National Dairy Council’s Fuel Up to Play 60 program (our client), the newly formed Gen YOUth, and its partner in the Fuel Up to Play 60 program, the National Football League. Several past and present players attended, including Ray […]

What a Night

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The PRWeek awards dinner last night saw Edelman win the Large Agency of the Year plus best campaigns in business-to-business (Adobe), crisis and public affairs (The International Research and Exchanges Board), and cause related (Jim Beam) as well as runners-up for product (Pepsi Refesh) and best use of research (Trisuit). Our sister firm, Zeno Group, […]

Marketing 3.0 and the Mischaracterization of PR

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Professor Philip Kotler of the Kellogg School of Management at Northwestern Business School, one of the foremost authorities on marketing, has written a new book, Marketing 3.0 with two associates, Iwan Setiawan and Hermawan Kartajaya. The authors argue that marketing has moved into a new era, beyond the product centric era of Marketing 1.0 and […]

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