Monthly Archives: July 2011

Showing 1 - 4 of 4 posts.

Meredith 360—Pathway to Women

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To understand the new relationship between publishers and their marketers, we don’t have to go further than Meredith Corporation. I heard their presentation to the GenYouth Foundation last week in New York, and then followed up with Jeannine Shao Collins who runs Meredith 360 Marketing Solutions, and was Adweek’s ‘2010 Executive of the Year’. I […]

Walk Around The Redeveloping Ground Zero

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In six weeks, the 9-11 Memorial will open in Lower Manhattan to commemorate the loss of more than 3,000 people in the World Trade Center. I have been involved with the 9-11 Memorial Foundation for the past three years, encouraging clients to become substantial donors and offering Edelman for pro-bono PR work which will continue […]

The Africa Channel

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I met with Mark Walton, a top executive at the Africa Channel, this morning in New York City. The Africa Channel was launched into the US cable market in the fall of 2005 by a journalist from Zimbabwe, James Makawa, working with Ambassador Andrew Young and former US Senator Donald Stewart. It is now seen […]

Search as PR Strategy

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I had a meeting today with Edelman Digital’s Craig Kronenberger, who has experience at iCrossing and Digitas, plus three stints as an entrepreneur. My topic was search as a PR strategy. We have actually put search in the middle of our media cloverleaf (Mainstream, Hybrid, Social, Owned). Here are a few of the important points […]

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