Monthly Archives: October 2011

Showing 1 - 5 of 5 posts.

“Gameification” and Public Relations

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I was in Frankfurt last week with my German leadership team. Carsten La Tendresse, the head of Gosub, our digital arm in Germany, told me about gameification as a key part of the future of public relations. He defined it as, “integration of computer game design techniques and mechanics into a website or campaign to […]

Europe: Moment of Decision

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I have been in the financial centers and political capitals of Europe this week: Paris, Brussels, London and now Frankfurt. At the start of the week, expectations were being raised that the EU leaders converging on Brussels this weekend would agree on the final shape of the Greek bailout, the recapitalization of the banking sector, […]

Two Tall Trees

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Two of the giants of the Chicago business community passed away in the last week. Bob Galvin and Art Nielsen were the CEOs of Motorola and A.C. Nielsen. But they were much more to a young man looking for role models. Both were close friends of my parents, supporters of Senator Charles Percy, members of […]

Social Comes to Health

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The Edelman Health Barometer 2011, released last week in Europe, indicates a profound impact of friends and family on personal health, now comparable in importance to health care providers. This dispersion of authority is a consistent theme in the 12 country, 15,000 person survey. In fact, after themselves, nearly half (43%) of respondents believe their […]

TouchPoints—A Guide for Leadership

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I had an opportunity to interview Doug Conant, former CEO of Campbell Soup Company, at the Sixth Annual Edelman Change Summit yesterday in Edelman’s New York office. Conant has recently released a book, TouchPoints, on how to lead an organization. Campbell is a remarkable turnaround story; it outperformed food industry peers in stock price and […]

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