Monthly Archives: June 2012

Showing 1 - 4 of 4 posts.

#2012AcademicSummit

Voices of Academic Summit 2012

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There was so much good material at the 2012 Academic Summit that I just took notes furiously, in the hope that I could absorb all of the lessons over time. I thought it would be useful to share some of the most “quotable quotes” from some of the speakers. To view a highlight reel of […]

Academic Summit

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I am at the Fifth Academic Summit, being held this year at Stanford University. Edelman, PR Week and Media X, the Stanford laboratory are co-sponsoring the event. We have 90 professors from 70 universities in eight nations in Palo Alto. In my keynote address today, I am citing five major shifts in the media business. […]

Strategy Committee

Wisdom of Silicon Valley

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Edelman held its Strategy Committee meeting in San Jose last week. We were fortunate to attract top thinkers from HP, Adobe, four media outlets, Facebook and Google. Here are the highlights:

Velocity

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I have just read Velocity, a new book by Ajaz Ahmed of AKQA and Stefan Olander of Nike. The book is written as a dialogue between the agency guy and the client, with seven laws of Velocity as the organizing principle. Here are some of the highlights: 1) Buying a Product Is the Beginning of […]

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