The PR business will have to find the new influential conversation starters and discover powerful insights. PR can also help drive the new product discovery process by engaging with avid fans and, through meaningful two-way dialogue, discover what they are looking for in the next version of a product. Given the focus on job creation and fairness in the U.S. election, it is entirely proper for a business community, scarred by the events of 2008, to reconsider its role as wealth creator and contributor to society. USA Today turned 30 years old last week. As part of its celebration, it unveiled a new look for its print and digital editions. As l look to the future, I see five behavioral changes that will be required of us as an industry.
Marketing is B.S. (That’s Baloney)
The Case for Capitalism
USA Today: A Four Screen Future Underway
The History (and Future) of PR