Alan currently works with clients including SAP, HP, Chevron, J&J and The Ohio State University.
From 2002-2009, Alan was president of Edelman Asia Pacific. He more than quadrupled the firm’s business, drove market entry into Japan, India and Indonesia and managed the firm’s acquisition of Pegasus Communications, Edelman’s sister firm in China.
Alan was recognized as PRWeek’s Asia Pacific PR Professional of the Year in 2005. He sits on the boards of the Goodman Theater, Planet Water Foundation, The Plank Center and The Ohio State University’s Advancement Committee of the Board of Trustees as a non-trustee member.
It seems counter-intuitive that in our always-on, media-saturated world, where brand messaging is constant, that the most important driver of Trust is “engagement” and that 90 percent of consumers in our new, consumer-facing study, brandshare, want brands to share more of themselves.
Are tech entrepreneurs emerging as the modern-day Jedi, acting as forces for good against all which ails the world? Or, are technology companies going to “the Dark Side,” secretly partnering with government(s) to spy on enemies of the state, both foreign and domestic?
I am a passionate baseball fan. I care deeply about the game and the position it holds as the national pastime. I am also a public relations executive. If ever the game needed public relations help, now is the time.
I think about Trust and what it means in the business world – and the world of public relations – nearly every day. As we release Edelman's 13th Annual Trust Barometer this week, I want to share the three reasons I care about Trust.