Cricket Wardein

president, U.S. Western Region

Cricket Wardein

Cricket is the president of the U.S. Western Region and oversees the region’s six offices, which include LA, Silicon Valley, San Francisco, Sacramento, Portland and Seattle. The West is home to some of the firm’s largest clients, including Starbucks, Microsoft, eBay and Activision. She is based out of the Los Angeles office. Before this role, she was the U.S. practice lead for Edelman Digital.

Prior to Edelman, Cricket worked with and for some of the world’s most innovative brands such as Yahoo!, Electronic Arts and Gap. She earned her digital, brand and analytic chops during her eight years at Yahoo!, where she led marketing for Personals, led Music to the No. 1 position, managed the overall brand and served as chief marketing officer of Australia and New Zealand.

Cricket was named as a “Top 25 Innovator” by The Holmes Report in 2013. Cricket co-founded and co-owns the #1 Pilates studio in San Francisco, Mighty Pilates.

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