Cricket Wardein

U.S. Digital practice lead

Cricket is the U.S. practice lead for Edelman Digital, which has over 500 employees. Before this role, she lead  the West Coast digital team based in San Francisco.

Prior to Edelman, Cricket worked with and for some of the world’s most innovative brands such as Yahoo!, Electronic Arts and Gap. She earned her digital, brand and analytic chops during her eight years at Yahoo!, where she led marketing for Personals, led Music to the #1 position, managed the overall brand and served as chief marketing officer of Australia and New Zealand.

Cricket was named as a “Top 25 Innovator” by The Holmes Report in 2013. Cricket co-founded and co-owns the #1 Pilates studio in San Francisco, Mighty Pilates.

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