David Armano

global strategy director, Key Accounts

David Armano

As global strategy director, David’s remit includes partnering with the firm’s senior clients across a handful of key U.S. based accounts with global reach. He focuses on strategically impacting integrated marketing efforts that are social at the core.

David is considered a highly influential voice on the subject of social media for business and has over 80,000 subscribers to his blog and Twitter stream. He has contributed articles to the Harvard Business Review, Bloomberg Businessweek, AdAge, Adweek and Digiday.

Prior to joining Edelman, David was a part of the founding team of social business consultancy Dachis Group. In his career, David has pioneered digital and social solutions for clients such as Kellogg’s, HP, eBay, Adidas, WW Grainger and the U.S. Dairy Industry, and has held senior positions with digital outfits including and Digitas.

David also serves on several advisory boards including Appinions, an influence based marketing and analytics platform.

To contact David:


All posts by David Armano

Posted on in Edelman Digital

The Death of Content Marketing: Why Brands Must Become Cultural Currency

A version of this article appeared on Medium. Before there was social media — before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications — and to a degree, marketing — self expression and direct publishing of the written word became an influential force to be dealt […]

Posted on in Edelman Engage

Five Things I Learned In Five Years

I'll soon be celebrating five years at Edelman, so I thought it would be a good time to reflect on what can be learned in five years, not just on the job but in life as well.

Posted on in Global Practices

What Happens At SXSW

Knowing how valuable time can be at SXSW, we wanted to bring together some of the industry’s brightest minds for “straight talk” on all things digital.

Posted on in Global Practices

The Five Content Archetypes

To fully realize the promise of brands as media companies, we must first understand and classify content. Here are five ways to think about content.

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