David Brain

president and chief executive officer, Edelman Asia Pacific, Middle East & Africa

David Brain

David Brain is president and CEO of Edelman’s Asia Pacific, Middle East & Africa business of 24 offices across 13 markets and over 1,500 employees.

Prior to this, from 2011-2013 David ran Edelman’s standalone Asia-Pacific business, doubling its size. From 2003-2010 he ran the firm’s London-based EMEA business, leading its transformation from traditional PR agency to the region’s social digital communication leader, also more than doubling its size.

He studied at Redlands University in California and graduated from the University of East Anglia in the UK, after which he trained as a journalist and worked at legendary Singapore-based advertising firm Batey Ads, Visa International, and PR agencies Burson-Marsteller and Weber Shandwick.

David has directed award-winning campaigns for Unilever, Heineken and Jim Beam. His first book, “Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment,” is published by Bloomsbury.

All posts by David Brain


Posted on in SixtySecondView

What is the Trump Factor for U.S. Brands Abroad?

A version of this post initially appeared on SixtySecondView. Donald Trump is not the least popular President of the United States abroad.  Well not just yet.  That title is probably still held by George Bush who, thanks to the Iraq war, inspired 11-30 million people onto the streets of 60 countries to protest against him in […]


Posted on in SixtySecondView

Rosé Schmosé: The PR Industry at Cannes

My social feed is already jammed with pictures and links to the Cannes Lions Festival of Creativity and I am more than a little envious of those there and cursing a travel and budget schedule that keeps me away.


Posted on in SixtySecondView

Creatives in the Boardroom

A couple of weeks ago in our London office, I was shown a creative campaign about to be pitched to a client. It was perfect in that annoying “I wish I had been part of that” sort of way.


Posted on in SixtySecondView

Service and Product

It has become apparent that agencies need to act like product companies as well as service companies and that being both raises new challenges.

David Brain NZ Trust

Posted on in SixtySecondView

Kiwis and Trust

Kiwis are not that egalitarian and are positively “European” in matters of Trust, according to the first-ever Edelman Trust Barometer results for New Zealand announced in partnership with our New Zealand affiliate Acumen Republic.


Posted on in SixtySecondView


My initial reaction to the Sharapova drug test failure on Facebook was pretty negative. I guess “beauty” in crisis communications is sometimes in the “eye of the beholder.” But how did all of this play out? I thought I would run some numbers on it.

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.