earSHOT: ONLINE COMMUNITIES, ETHNIC FOCUS

Vol I, Ep. 7

June 29, 2006
In this episode, we feature Gary Dauphin, an expert in developing online communities and experiences for the black community.Show Notes (Runtime: 24:12)

00:16 - Phil starts the show

00:36 - Response to "Ask Edelman’s Management." Kami Huyse asks "What skills to entry-level practitioners need to get a job and succeed in public relations?"

01:10 - Edelman U.S. President Pam Talbot answers

02:25 - Welcome to earSHOT, in four languages.

03:00 - Phil introduces Gary Dauphin

03:26 - How Gary got started.

07:41 - Integrating multiple ethnically-focused online communities, understanding subgroups within ethnic groups, and looking at "crossover" audiences.

12:03 - Building a truly ethnically focused online community. Search and usage behaviors among the black community.

19:22 - Maintaining flexibility of purpose, and preserving a unique identity.

23:11 - Phil signs off

23:27 - Disclaimer 24:06 - Outtake

For further information contact:
Phil Gomes (phil.gomes@edelman.com)