What is your title/practice? Account Executive, Corporate Practice
How many people are in your office? 48
In 140 characters, what does your job entail? I asses clients, on both a retainer and project basis, on how to communicate through accurate channels and messaging. See image 4 on this page for more about PR versus other communications disciplines.
How do you commute to work in the morning? One hour train ride and 10 minute walk
What might you find yourself doing around 10 a.m. on a regular work day? Probably logging in to my computer and catching up with my co-workers- at Edelman BA we have flexible entrance time (until 10 a.m.) and I generally choose to sleep in : )
What are your top two sources of news and how often do you check them? I follow major local media outlets, like La Nación and Clarín, and key opinion leaders on different topics on twitter. So, depending on the topic, I choose what to read.
Which social platform do you use most often? #Twitter
What do you like best about your job? That every day there´s a new story to tell.
How do you think the PR trends in your region differ from other regions? In Latin American countries, like in other emerging markets, we are experiencing changes and observing trends that already took place in other places. This situation represents both an opportunity and a challenge: on one hand, being a global firm, we are able to access best practices, anticipate potential drawbacks and learn from mistakes. But, on the other hand, it also represents the challenge to constantly innovate and think outside the box to create new campaigns with bigger and, hopefully, better results. Anticipating what is coming is a core part of our work, and being in an emerging market within a global firm, provides us with a perfect “ace in the hole.”
What’s one thing you wish you knew as a recent college graduate? That no matter how good you were at college, its creativity, responsibility and perseverance what makes you stand out.
What’s your favorite part about the Edelman culture? The collaborative spirit that makes you feel comfortable in any Edelman office you get the chance to visit.