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A Day in the Life: Monica, Account Supervisor, Mexico City



Name: Monica Cepak

What is your title/practice? Account Supervisor, Consumer practice, Mexico City 

How many people are in your office? 65

In 140 characters, what does your job entail? Traveling to the Galaxy (S III, that is) and back. I also manage Samsung’s business-to-consumer communications outreach here in Mexico, collaborating with our global and regional Edelman teams on brand positioning.

How do you commute to work in the morning? I take the MetroBus – two glorious, jam-packed stops on Mexico City´s finest environmentally friendly mode of transportation. I usually look out for the umbrella newspaper stands on the street as a first glimpse into the day’s top local stories.

What might you find yourself doing around 10 a.m. on a regular work day? Meeting with my team to tackle the day’s tasks – a second cup coffee in hand.

What are your top two sources of news and how often do you check them? I’m a big fan of The New York Times and admit it’s open on my computer throughout the day. For tech news, I also check TechCrunch every few hours or so.

Which social platform do you use most often? I consult Twitter and Facebook rather frequently, but probably use LinkedIn most often – a former client with whom I remain rather smitten!

How do you think the PR trends in your region differ from other regions?  It wasn’t until the North American Free Trade Agreement (NAFTA) was established in 1994 that the practice of public relations really came to the fore in Mexico but since then, the industry has taken off and continues to grow at an emerging market pace. Today, journalism has moved, in large strides, away from being linked to political authorities and closer to a system of investigative reporting. As an American living in Mexico, for me, PR here is still wonderfully “Latin” though – in other words, mañana only sometimes means tomorrow.

What do you like best about your job? I love working with international teams and sharing creative campaign ideas and best practice across the Edelman network.

What’s one thing you wish you knew as a recent college graduate? That you really can’t do it all by yourself sometimes. Being a lonely soldier is no fun and learning to delegate is an indispensable tool to professional growth.

What’s your favorite part about the Edelman culture? The marvelous madness – that is, the pure genius I witness every day as colleagues encounter and conquer unexpected, complex situations.

How do you feel that the work you’re doing in PR will #ImpactTomorrowI work in tech and am constantly inspired by the very real impact innovation has on our lives and am proud to play a part in educating the consumer – from helping the working mom turn her washing machine on with a smartphone to socializing Smartboards, which enhance the learning experience for students. And the best is yet to come!

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