The steady erosion of trust in business, government and media over the past decade twinned with the rise of social media and increase in trust in peer-driven sources of news of information have helped to elevate public relations to a center-plate marketing communications discipline. Gone are the days when an advertising-led, one way blast of commercial messages could build trust and reputation. In today’s discerning, stakeholder-driven world, companies and brands must engage their stakeholders in real-time, multi-channel and multi-stakeholder relationships. Our firm has placed this ethos at the heart of our structure.
With Daniel J. Edelman Holdings, we are creating the first, truly-global family of PR-centric companies.
Anchored by Edelman, the world’s largest public relations firm, Daniel J. Edelman Holdings, has engagement and dialogue as the centerpiece of our business. Embedded within Edelman we have a social media heart and a research-driven brain to ensure our clients and our people are equipped with the real-time insights and the tools necessary for engagement. We manage the firm by geography, drive content with eight global practices and lead client engagements with global client relationship managers. We also have specialist capabilities with Edelman including BioScience Communications and Blue.
Also under the Daniel J. Edelman Holdings, umbrella, we are adding PR-centric sister companies to the family with our branded entertainment and experiential company, MATTER, and with our sister PR firm, Zeno Group. Our intention is to add more capabilities under the umbrella as public relations continues to expand within marketing services.
Alan VanderMolen is vice chairman, DJE Holdings, president and CEO, global practices.