David Brain

All posts by David Brain

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What is the Trump Factor for U.S. Brands Abroad?

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A version of this post initially appeared on SixtySecondView. Donald Trump is not the least popular President of the United States abroad.  Well not just yet.  That title is probably still held by George Bush who, thanks to the Iraq war, inspired 11-30 million people onto the streets of 60 countries to protest against him in […]



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My initial reaction to the Sharapova drug test failure on Facebook was pretty negative. I guess “beauty” in crisis communications is sometimes in the “eye of the beholder.” But how did all of this play out? I thought I would run some numbers on it.

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