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New Features from Facebook, Twitter and Pinterest You Need to Know



Facebook Stories Are Coming to Your Desktop

Facebook announced that a desktop version of Stories is being tested and is planning a wider rollout in the near future. The Stories feature will be placed where events and birthdays are, in the top right corner of the News Feed. By clicking on the story, the screen will fade to black and the story will pop up above everything else.

Pinterest Adds Search and Lens to Home Screen, Proves New Stats on Search Volume

Pinterest has moved the Search and Lens features from the Explore tab to the platform’s home screen. It also released a slew of new stats, claiming Pinterest now garners over 2 billion searches per month, with nearly 85 percent of those occurring on mobile. Visual search has increased 60 percent over last year, while text search has increased 40 percent, spurring the shift of search features to the home screen of the app.

Twitter Tests a $99 Monthly Automatic Tweet Promotion Service

Users and brands will be able to automatically promote tweets and their profile for a full 30 days for a flat $99 monthly fee. This service (which is currently in beta) is meant to be a low-lift way to promote content that doesn’t require dedicated ads, and it can be canceled at any time. The promotion also includes analytics so you can easily monitor performance.

Facebook Improves News Feed Experience

Facebook is making updates that could greatly improve the quality of discovering news and page loading times. An update to the related articles module could help with publisher discoverability and will prioritize fast-loading websites. These changes are meant to improve the user experience when searching for news articles. These updates, along with removing false information and surfacing fact-checked articles, are aimed to improve the news trustworthiness of Facebook’s News Feed.

Lauren Switzer is an assistant account executive with Edelman Digital in Seattle

Image by mhmarketing.
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