This post originally appeared on the StrategyOne blog.
As U.S. consumers are more closely linking what they eat to their personal well-being, it appears the food industry has a big gap to fill when it comes to helping consumers fulfill those needs.
According to the latest Field to Fork study conducted by StrategyOne for Edelman, more than half of U.S. grocery shoppers cite processed foods (additives/ preservatives, saturated fats) and chemicals in foods (hormones/pesticides) as the leading factors that have put our country’s food production process on the wrong track.
This infographic presents some of the data about how consumers view the issues surrounding the U.S. supply chain.
Allison Quigley is the marketing director for Edelman Berland. You can also follow her on Twitter: @avquigley