In its newest update, Instagram released eight different filters for Instagram Stories that will work on both the front and back cameras of your phone. Similar to Snapchat, these filters utilize AR to map and apply animations to a user’s face. The platform also added a few other features to Stories including hashtag “stickers” which allow viewers to explore other media that has been shared with the same hashtag.
Snapchat expanded its ad offerings to include three new products that take advantage of its lenses and geofilters. These new features include World Lenses, Audience Lenses, and an advertising update to the already popular Snapchat geofilters. The platform stated that these features are extremely appealing to advertisers because they are heavily used in the app. Geofilters, for example, are viewed over 1 billion times a day on average.